Postcards from Perkistan

Following Virgin Money’s launch of the Virgin Flyer credit card a couple of weeks ago Virgin Airlines have announced reciprocal agreements between all Virgin family airlines’ rewards programs.

Velocity Rewards members can now earn up to 1.5 points per mile on Virgin America and Virgin Atlantic. The link strengthens earning potential, but still contains far less flight earning opportunities than the Qantas Frequent Flyer program, with over 26 airline partners.

As a part of the celebration members can win a luxury 7 night holiday to Richard Branson’s private island, Necker Island, by flying on any two Virgin airlines before January 2011. The prize includes business class flights to LA and transfers to and from Necker Island for two. Entry details.

Although the Velocity Rewards program is more lightweight than Qantas Frequent Flyer it’s starting to pack a punch with over 100 online shopping partners in the ShopAndEarn store, no membership fee, and redemption options including gift cards for Myer and David Jones.

Has Virgin amped it up enough for you to make the switch?

Graham

Over the past four weeks Everyday Rewards has been celebrating the one year anniversary of linking with the Qantas Frequent Flyer program. The core of the promotion was a different prize each day for four weeks, with a major prize draw of 5x $10,000 shopping sprees. In considering whether the promotion has been a success I have drummed up four or so key points to consider:

Good Points: Consumers
It was extremely easy to take part in the promotion. Simply swipe your card when making any purchase at a participating Woolworths, BIG W, BWS, or Dick Smith.

Bad Points: Consumers
The promotion was entirely draws to win prizes meaning there was no instant feeling of being rewarded.

Good Points: Everyday Rewards
The promotion would have revealed which consumers are most easily swayed by promotional products and those who are not.

Bad Points: Everyday Rewards
Perhaps a loss of positive sentiment for the program, but it’s hard to find much more than that.

How would I have done the promotion differently?
Well, if I was Everyday Rewards then perhaps I wouldn’t. They now have the power, or at least more than they had before, to target members based on how likely they are to respond to a particular promotion. That’s a pretty powerful piece of information to have as there isn’t a direct link between an active user and redemption of special offers.

How did you rate the First Birthday Bonanza?
(dislike) 1 | 2 | 3 | 4 | 5 (like)

Got a lengthy response? Leave a comment below.

Cheers,
Graham

From the previous blog post I mentioned that the NAB Gold Rewards program has turned into two different cards (linked to the one account), the NAB Qantas Gold Visa (or MasterCard), and the NAB Qantas Gold American Express.

David Jones has just released (2/3/2009) a David Jones American Express card where you can redeem points earned for ANY travel (anything that a travel agent can book can be purchased with their voucher. Booked through AmEx), including Qantas flights.

Here we’ll compare the earning and burning options of the NAB Qantas Gold American Express ($145.50 annual fee) and the David Jones American Express ($99 annual fee) cards.

Shopping In-Store:

DJs: 2 points per dollar, don’t expire, no cap
NAB (in-store means Qantas): 3 points per 2 dollars for the first $3,000 per month; 2 points per 2 dollars for $3,001 to $10,000; Nothing over $10,000.

We’ll assume that you always earn 3 points per 2 dollars for the NAB card as that is it’s highest points-earning capability.

DJs $100 Gift Card: 13,300 points. At 2 points per dollar that is $6,500 to get $100 back.
NAB $100 Myer Card: 13,500 points. At 3 points per 2 dollars that is $9,000 to get $100 back.

DJs $100 Travel Voucher (includes Qantas): 15,000 points. At 2 points per dollar that is $7,500 to get $100 of travel.
For NAB they don’t have a specific dollar amount to redeem on travel, so let’s take a domestic flight from Sydney to Coffs Harbour. 1 “zone”, 275 miles, from $104 economy class.
Sydney - Coffs ($104): 8,000 points + 3,000 points for taxes = 11,000 points. At 3 points per 2 dollars that is $7,334 to get $104 of travel.

In-Store Conclusion: DJs has a HUGE advantage if you plan on redeeming your points for a shopping voucher. NAB Qantas Gold has a slight (2.26%) advantage if you plan on redeeming your points for travel with Qantas.

Shopping Everywhere Else

DJs: 1.5 points per dollar, don’t expire, no cap
NAB: 2 points per 2 dollars for the first $3,000 each month; 1 point per 2 dollars for $3,001 to $10,000; Nothing over $10,000.

We’ll assume you always earn 2 points per 2 dollars with the NAB card as that is it’s highest points-earning capability.

DJs $100 Gift Card: 13,300 points. At 1.5 points per dollar that is $8,867 to get $100 back.
NAB $100 Myer Card: 13,500 points. At 2 points per 2 dollars that is $13,500 to get $100 back.

DJs $100 Travel Voucher (Includes Qantas): 15,000 points. At 1.5 points per dollar that is $10,000 to get $100 of travel.
Using the same Qantas flight from Sydney to Coffs:
Sydney - Coffs ($104): 11,000 points. At 2 points per 2 dollars that is $11,000 to get $104 of travel.

Everywhere else conclusion: DJs extends it’s advantage over the NAB card when redeeming your points for a shopping voucher. NAB Qantas Gold loses it’s slight advantage and DJs gains the slight advantage (10% now though! 12.26% change…) when redeeming your points for travel with Qantas.

Of course you may need to consider your shopping habits and your financial needs when choosing a credit card that is right for you and this is a mere glimpse of what both programs have to offer.

Just did a bit of an overhaul of all our credit card programs due to some big changes happening with the Qantas Frequent Flyer (QFF) program. A lot of banks have had to re-organise their rewards programs to create QFF specific cards and non-QFF cards. A lot of cards have been axed and there is a whole breed of new QFF specific rewards programs. One of the more interesting outcomes is with the NAB. NAB Gold Rewards card holders previously had one card, but with the new QFF program NAB Gold Rewards members will have two cards: Either a Visa or MasterCard and an American Express card. The Visa/MasterCard is so card holders can still use their credit card and earn QFF points where AmEx is not accepted. The AmEx card is provided so that card holders can gain maximum QFF points-earning potential wherever AmEx is accepted. Don’t we all have enough cards in our wallets already? And who wants to deal with another decision to be made at the checkout?

Also having a bit of a look at all the programs I’ve noticed some really sweet deals. Top programs include the ANZ eDine Add On and the David Jones Store/AmEx Cards.

eDine has thousands of participating restaurants, hotels, cafes, and entertainment locations across Australia and NZ where the discounts are often 20% or greater. The annual fee weighs in at a low $35 per year, so using the card just twice will often result in a discount that is more than what the program costs you each year. They are updating and finding new partners all the time, with their last update having in excess of 100 additions to the program. Pretty sweet!

DJ Cards are awesome! Every month they release a catalog that includes 25-30 exclusive offers, the smallest of which is a neat 20% discount and the largest is normally 30% (sometimes greater). The discounts come off a wide range of products including men’s, women’s and children’s fashion, manchester, and crockery. The discounts are always off leading brands, some of which are only available at DJs.