Our picks for the best cards
Wednesday, August 26th, 2009One of the most exciting parts of our launch was being asked by A Current Affair to go on a spending spree to show just how much you can save with Loyalty Cards.
At first even we were a little dubious - our take on loyalty is that it is consistent spending over a period of time that gives maximum benefit, but with full faith in the programs out there we headed into central Sydney to the QVB and went shopping.
The results were pretty extraordinary. With no TV magic (really)!) we saved $187.00 in less than an hour. The brands were Oxford, Esprit, Kathamandu, Krispy Kreme and Wagamama.
Each of these stores had great specials on and all of the goods were things we actually needed (well, I didn’t need that Oxford knit but is was nice).
So overall we were very happy with our little adventure. You can see it here. ACA Shopping Spree
The story on ACA was the most popular of the night, so we were asked back to rank our favourite cards the following week. This is an interesting ask because programs are so different and people find value in different ways, but in the end we applied some key criteria to come up with a list. The criteria (loosely) were:
* Instant Benefits rule over accrual
* Local and multiple redemption locations are good
* No or low fee entry is a bonus
The winning card was Show Your Card and Save which is not only the largest in the world but offers significant discounts at thousands of locations.
Other cards to make it to our final list were FlyBuys, Qantas FF, Woolworths Everyday Rewards, David Jones Amex, ANZ EDine, Krispy Kreme, Myer One, Virgin Velocity and Accor Advantage Plus. You can see our reasoning here.
You can also see the full video here. ACA Best Cards
Though naturally it was exciting to get national TV coverage for Perkler as part of our launch week what was the most exciting was the response. The fact that we were the most popular segment, and that hundreds of thousands of hits to the site resulted proved for us that there are plenty of people out there trying to use loyalty better!