Postcards from Perkistan

Woolworths Everyday Rewards has started their fight back against the recent flybuys relaunch with their own version of the Coles my5 offer - Extra Special Extra Simple Savings.

The Good

Everyday Rewards members can save 20-50% across a range of 1200 products available in store. The list of products changes from time to time, with the first set on sale until 26th June 2012. There’s no limit to how many of each product you can purchase, and there’s no minimum spend.

The Bad

However, the offer does exclude milk, fruit, and vegetables and there is no place online where shoppers can currently view the list of products on offer. Offers are identified in-store through the use of an orange label.

The offer does appear to be a bit rushed, which is why there is the lack of online supporting collateral, but it also shows a lot of potential… providing you were purchasing the products anyway.

What do you think of the new offer? Leave a comment below or get in touch on twitter or facebook.

More on this as it comes.

Cheers,
Graham