Points + Pay
Frequent flyer and credit card programs have been doing points + pay for a while, and it generally doesn’t represent any kind of difference in the value of the points you are redeeming. The option appears to be there to speed up your redemption.
This week CiNE BUZZ have launched a limited time points + pay option that not only allows you to redeem for rewards faster, but it also increases the value of your points significantly. Without promotions a CiNE BUZZ member receives 10 points for each movie they see. Redeem 100 points for a free adult ticket to a standard screening. Equating to a 10% discount it’s ok and the simplicity of the program is always a plus. The new deal allows members a points + pay option that requires 30 points and $8 for a standard adult screening.
Initially I thought it was just another gimmick based on my previous encounters with frequent flyer points + pay options. However, a little maths reveals that not only does the CiNE BUZZ offer allow you to redeem your points faster, it also increases the value of the points redeemed:
So, what do you think: More of it or A waste of time? Let me know in the comments below.