1st Choice Liquor Superstore Joins FlyBuys
1st Choice Liquor Superstore has come on board with Flybuys at the start of August. The core component of the hookup is an ongoing earn option where every $5 spent in-store will earn 2 FlyBuys points. Given other options in the FlyBuys earning stable, this is about average.
With over a week already gone since the launch of the partnership it seems clear that 1st Choice will be using the program to consumers’ liking… by having regular bonus point offers! On launch there was approximately 5 offers on the go, but after the excitement died down there appears to be an ongoing weekly bonus point offer structure.
Current offers are a bonus 900 FlyBuys points for purchasing a carton of George Wyndham Red wines and a bonus 150 FlyBuys points for purchasing a single bottle of the same range.
A little while back we did a quick survey on our Facebook page asking members about their relationship with FlyBuys and Everyday Rewards. 86% had FlyBuys and 50% had Everyday Rewards, there was a group of 36% that had both cards. I imagine the activity within the FlyBuys membership group will increase given the new hookup, and surely it is only a matter of time until Woolworths organise an Everyday Rewards hookup with Dan Murphy’s.
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