The Big Push for Store Branded Credit Cards
As Australia’s retail sector is struggling retailers have started to really push their store-branded credit card offerings. In two different stores on Saturday I got informed about their loyalty credit cards, both times the sales person was a little tricky on bringing up the subject.
I was looking for a pair of jeans and the sales assistant came over. I asked for some help and before he gave me any he said “First, how would you like a free $100?” to which I thought “$100? Ok.” He began explaining all the benefits of the David Jones American Express card. Tricky, and perhaps it works, but it was a bit annoying that before he would help me with my current purchase he tried to sell me something that I wasn’t interested in.
I was buying some vegies when a lady came over with a clip board. She asked if she could ask me a few quick questions, to which I replied “Sure”. She asked whether I would prefer frequent flyer points or gift cards, how much I spent on groceries each week, and a couple of other questions. I thought maybe she was going to tell me that there was now a way to auto-redeem your Qantas Frequent Flyer points that are earned through Everyday Rewards, but no. She snuck in a sentence about the Everyday Money credit card. I had to ask her to repeat it because of how fast she spoke, and then informed her that no I didn’t need another credit card.
David Jones and Woolworths are leading the way in what will become a competitive credit card market before long. Have you got a store-branded credit card?