90% Of Consumers Unhappy With Loyalty Program Value
This year has already promised two great things for loyalty. With a flurry of new programs launched towards the end of last year the loyalty market is in full swing, and nothing’s going to shake it up even more than a revamp from both FlyBuys and Velocity Rewards.
Coles recently purchased the remaining 50% of the FlyBuys program from their partners NAB with the promise that it will be easier to make the program more rewarding with just one company in charge. This was coupled with the launch of a new campaign between FlyBuys and the Cancer Council Australia where a reduced number of points was required to redeem for a donation. The program has been hugely successful with 22 million points donated in just 3 weeks equating to $176,000. If this is a sign of things to come, then it’s hard not to be excited. Article in the Herald Sun
The Velocity Rewards update is far from detailed with little more than the promise of a new program before December 31. Although still exciting, I’ll have to keep you posted on the progress of this one as I find out more. Article on Australian Business Traveller
A poll conducted on the Herald Sun website has found that only 10% of people find loyalty programs to be valuable, so these updates can only be for the better. Do you think loyalty programs are valuable? Yes | No