Where Direct Mail Goes To Die!
Just a short one today.
Dan and I have been doing a number of pitches lately - The Incentive Show and a range of investor meetings.
In each pitch we give the example of how at Perkler we are working hard to connect loyalty information (the kind of stuff marketing managers invest a LOT of time and money in) to the point of purchase.
A classic ‘fail’ we highlight is the program that sends out the traditional Sale PostCard. Look, this kind of collateral looks great, has simple messaging but we always wonder what the take up is.
Our mantra is “Isn’t this material better off on people’s phones rather than their fridge?”. It’s what we are building our mobile platform for and it seems to make perfect sense to us.
Perkler ranting aside, yesterday when I got home I remembered that I had an outstanding Snowgum voucher. I love this program and they are really active. My Dad is in town and it’s his birthday next week so I thought I’d use my Snowgum points to get him a tshirt. So I went looking for the voucher.
I found it eventually - check out how that beautifully designed marketing collateral ends up! It’s there, on my fridge, somewhere 
Snowgum nearly lost a sale because my fridge is messy - crazy!
I hope this makes our point about linking this material much close to the purchasing point so it doesn’t get lost in amongst a consumers ‘real’ life!
Jus