Consumers are looking for coupons right now!
One of the things we want to do at Perkler (and Adam is working hard to implement) is to not only allow you to search across your loyalty portfolio in one place, but receive special offers or discounts, on top of the current loyalty offering, to get you in the store.
It’s a good space to be in as belts tighten and interestingly the idea is gaining traction in markets that you wouldn’t expect.
The US is traditionally big into coupons - thanks to green stamps and the Great Depression there is a strong culture of coupon use. The UK on the other hand has has a good tradition of coupons, but don’t tend to attack them with the same veracity. Until now!
New Media Age out of the UK reports today (you’ll need to register with NMA to see the whole article) that searching online for coupons is up 133% in the past year (my guess is that demand and searching will double again in the current climate in just a few months). At the same time Google is talking about the move to mobile advertising.
Perkler - mobile based search results linked to an additional discount coupon AS WELL as your current entitlements is looking pretty good in this space.