User recommendations aren’t just nice - they work
Really interesting article via shop.org today about the decline in retail sales for those in competition with Amazon because of their user-generated recommendations.
The loyalty and rewards market has a few start-ups offering products and services (particularly in the points program sector). None of them have really taken hold of the community and user-generated aspect.
At Perkler we are obsessed with the community driving the site. Most retailers have loyalty programs, but by allowing ‘Perklers’ to rate, discuss and recommend programs we think we will really lead to better programs over time.
Another key part of the site is that any user, anywhere can suggest a program. This means your local one-outlet cafe with a stamp card can have equal weight on Perkler as a big franchise chain. It creates a place where real discussion about the loyalty offer can take place, regardless of the size of the retailer. Our local - Kona Coffee is in the Perkolator. Best Baristas in town and they give us a free coffee every time we buy five.
Go Kona - go loyalty community and bring on the recommendations and ratings - WE ARE PUBLIC AND LIVE NOW!!
Justin
Tags: Amazon, coffee, community, Kona, loyalty, perkler, perks, retail, sales, shop.org, user-generated