UK people love to review and rate - so will “perklers”!
Bazaarblog - the blog of Bazaarvoice (a social community / commerce host company) is quickly firming as one of my most read blogs.
Late last week they had a fascinating post about the willingness of consumers in the UK to write review. A staggering 94% said that the main reason they did this was to ‘help others’.
Seems obvious really, but it’s nice to see some data on it. Added to that over 86% of people wrote positive reviews. This was really interesting as many retailers fear online reviews and communities because of the chance they will end up a dumping-ground for complaints.
We think people are much more interested in sharing the good news than reporting the bad and that’s exactly why we’ve spent so much time enabling comment, rating and discussion features in Perkler.
Good to see those decisions backed up in one of the markets we hope to head into soon.
Justin
Tags: bazaarblog, bazaarvoice, consumer, perkler, retail, reviews