Postcards from Perkistan

Woolworths Everyday Rewards has started their fight back against the recent flybuys relaunch with their own version of the Coles my5 offer - Extra Special Extra Simple Savings.

The Good

Everyday Rewards members can save 20-50% across a range of 1200 products available in store. The list of products changes from time to time, with the first set on sale until 26th June 2012. There’s no limit to how many of each product you can purchase, and there’s no minimum spend.

The Bad

However, the offer does exclude milk, fruit, and vegetables and there is no place online where shoppers can currently view the list of products on offer. Offers are identified in-store through the use of an orange label.

The offer does appear to be a bit rushed, which is why there is the lack of online supporting collateral, but it also shows a lot of potential… providing you were purchasing the products anyway.

What do you think of the new offer? Leave a comment below or get in touch on twitter or facebook.

More on this as it comes.

Cheers,
Graham

We’re super excited about our new Android application, and to celebrate we’re going to give you the chance to win a Lenovo IdeaPad K1 Tablet!

The promotion starts tomorrow Wednesday, April 18th and it’s pretty simple for you to get in the running!

• 1. Download the Shopping Rewards app for
• or
• 2. Login or Join through the Settings Tab
• 3. Turn on Facebook or Twitter sharing
• 4. And follow the prompts to go in the draw!

Get the app, share with your friends, and go in the draw to win a sweet new tablet!

Cheers,
Graham

The great team over at Lenovo Australia and New Zealand have featured Perkler on their DO Machine blog this week. Lenovo interviewed one of Perkler’s co-founders, Justin Barrie with some very interesting questions. One of which was the tough question “What are your three lessons in ‘DO’?”. So, here’s the three hot tips if you want to become a DOer:

DO tell people about your ideas and share your thoughts - people are always more willing and able to help than you think and keeping secrets means insular thinking.

DO trust your instinct and don’t over-think things

DO make sure you have great support because Doing can be tiring!

You can check out the whole blog post on the DO Machine

Or become a DOer too by downloading either the Perkler for iPhone or Perkler for Android application. Perkler apps help you DO the right shopping at the right time

Cheers,
Graham

At Perkler HQ, we do! And that’s why we’re ecstatic to announce that Perkler for Android has stopped being a dream and has become reality!!!

Download Perkler for Android

What Can You Expect?

Perkler for Android loves a well-cut jib, and we’re giving you over 10,000 ways to find one! Inside the app we update over 10,000 perks daily from over 700 Australian retailers that have outlets at over 300 shopping malls.

Sounds like too many perks for one app to handle? Never fear! Once you’re on the inside you can refine the perks and retailers by your favourites stores and by the cards in your wallet. With meaningful categories and a per-mall organisation you won’t be blown away by all the fluff.

Perkler for Android is compatible on over 1,080 devices accounting for 98.8% of all Androids. If your device says no, then:

Tell Your Story

Got grief? Got props? Want a new feature? Tell the world by leaving a review in Google Play or by getting in touch with us directly on this blog or:

Twitter: @perkler
Facebook: http://www.facebook.com/perkler
Web: http://www.perkler.com/contactus

PERK ME BABY!

Cheers,
Graham

The Coles MasterCard is the latest offering by Coles and FlyBuys, replacing the Coles Group Source MasterCard. The offering is a lot more exciting, appearing to promise greater integration with FlyBuys over time. Overall the card is about par for the course when comparing to other entry-level rewards credit cards. The details:

Perks
There is an automatic redemption feature, similar to the automatic redemption offered by Woolworths Everyday Rewards except further integrated. Automatic redemption on the Coles MasterCard is truly that, automatic. If you choose to use automatic redemption and you’ve got the required minimum points (1,250) then you will receive $10 off your shopping at the point of sale. Nice!

Base-earn of 1 FlyBuys point for every $1 spent. This includes non-FlyBuys partners, and greatly increases the attractiveness of being a member of the FlyBuys program.

Core Bonus Points are available with the card when shopping at FlyBuys partners. Scan the barcode on the back of your Coles MasterCard to receive the base-earn of the credit card PLUS the regular FlyBuys points offered by FlyBuys partners.

Have you considered apply for the Coles MasterCard? Have your say below.

Costs
The regular costs of the card are par for the course with no annual fee for the first year and $49 per year after that, 19.99% interest rate, and 62 interest free days.

FlyBuys Integration
With automatic redemption and double-earning at FlyBuys partners the integration between the Coles MasterCard and FlyBuys is already pretty good. I’d suspect with the impending overhaul of the FlyBuys program this can only get better.

Cheers,
Graham

It’s estimated that there are over 8,500 restaurants and cafes offering a loyalty card in Australia^[1]. With an average of 2,500 customers using each of those cards that turns in to some 21 million memberships. This presents a problem to both consumer and environment - too much cardboard!

Coffee-style punch cards are being replaced, slowly but surely, by mobile apps. Seemingly there is a new app each week allowing your free coffee redemption by QR code. A good move I say, but what do you think:

Do you use a coffee loyalty app instead of the paper card? Let me know in the comments below!

If this is the first you’ve heard about it, check out some of these apps:

eCoffeeCard
Piazza d’Oro
Perx
Wealie

Of course, if you’re looking to tie your whole loyalty and rewards experience together, you can always rely on the Perkler app

Cheers,
Graham

[1]: Smart Phones Set to Punch Out Cafe Coupon Cards

The Lucky Charm
For those of you who were unlucky enough to be tied to your computers throughout the Christmas break you would already know that you were lucky enough to receive one of our first great offers from our new client, The Lucky Charm Newsagents. Missed it? Not to worry, there will be many great offers from The Lucky Charm throughout the year to look forward to. Register to receive Perkler newsletters

Perkler for Android
Dreaming of electric sheep that shop for you? We do. That’s why we’re counting down the days until you can have the Perkler app on your fandangled devices. Perkler for Android - Coming to the Android Market late February 2012.

Consumer Loyalty Product Search
We had a vision. One that allowed you to search for a product and, automagically, you’ll know. You’re entitled to a discount. How? Lasoo.com.au Why? Because you love to get it for less!
Late in 2011 Perkler partnered with Australia’s premier online pre-shop website allowing consumers to find loyalty perks that are available on specific products. Deeper integration will come throughout the year, and we’re open to your thoughts. Got an idea about how you’d like to use our partnership? Get in touch.

Happy New Year!

Cheers,
Graham

Perklers love our new mobile app and you should too. Over two thirds of all visits to the app are users coming back for more more more perks. Don’t have it? Stop reading and GET IT NOW

Some numbers for the retail readers:

The average Perkler mobile user views more than 18 pages each visit to the app, resulting in more than 5 perk views per user. Maybe that’s not all you want to know though. Perhaps you’re wondering whether it’s ok to simply have a loyalty program? Over 53% of people who have been offered to exclude viewing programs that don’t currently have a perk on offer have chosen to do so. Perks. Consumers want ‘em. When do they want ‘em? Now!

Perkler is the perfect platform for keeping active in your loyalty program. Users search for you at home and then take you shopping. Put your perks on the Perkler platform and into people’s pockets in minutes. Get in touch to find out how.

Android Coming Early 2012

Cheers,
Graham

What’s the go?

Velocity families can now funnel all their points and status credits in to a single Velocity Frequent Flyer account with the introduction of family pooling. Velocity have allowed up to 6 family members to participate in the pool, up to two adults aged 18 years or over and up to four children aged under 18.

Pooling builds on the already offered transfer of points by adding the ability to share status credits. Members can choose to share just points, or both points and status credits. There is not currently an option to share status credits only.

Manual Points Transfer

Velocity allows the transfer of points up to four times per year to a valid family member’s Velocity Frequent Flyer account. This comes with the limitation of at least 5,000 points and a maximum of 100,000 points being transferred each time. If you want to complete the transfer online then there is no fee associated, but a $20 fee will apply if using the contact centre.

How About Qantas?

Qantas does not currently provide an automatic transfer service. They do, however, offer the ability to transfer your points to an eligible family member. The same general limitations apply with a minimum of 5,000 points and a maximum of 100,000 points being transferred at a time. However, points can only be transferred to an eligible family member once every 12 months. Once again it is free to transfer the points online, but if you’re looking to get some help by phone it’ll cost $35 for the transfer.

Velocity has definitely been on the rise lately, do you think Velocity Frequent Flyer has surpassed Qantas Frequent Flyer in terms of value?

Cheers,
Graham

As marketers are exposed to the most information they’ve ever had we should be expecting more and more from a loyalty program. A recent survey highlights that expectations of marketer’s abilities to use this information aren’t exactly on the high side.

Just 55% of surveyed consumers expected access to exclusive events or exclusive offers and 54% expecting improved customer service.

FlyBuys and Everyday Rewards have been touting tailored offers recently. Although through personal experience their tailoring ability still have a long way to go before reaching a fully valuable proposition, the core offering is in place. Unsurprisingly only 49% of those surveyed expected to receive tailored offers.

Interestingly the most expected benefit of a loyalty program was simply product discounts, with 71% of respondents expecting such an offer. This isn’t the same as the exclusive offers mentioned above, but is simply notification that there are discounts available to everyone in store. Not the right message to be sending to loyal members.

Those statistics paint a sorry picture for the state of loyalty programs at the moment, what do you expect in exchange for your personal information and shopping habits?

Cheers,
Graham